Public Relations (B.A.)

Program Learning Outcomes

Graduates from Messiah’s Public Relations program can:

1. Recognize, differentiate between, and apply key public relations and relevant communication models, principles, and theories.
2. Identify and explain the strategic RACE process of public relations (Research, Action planning, Communication/implementation, Evaluation).
3. Effectively analyze, compare, and evaluate models of public relations practice used in an organization and make effective recommendations for improvement.
4. Identify ethical principles from the PRSA code of ethics and articulate their own plan for ethical public relations practice that coheres with Christian faith.
5. Develop a range of public relations competencies (e.g. writing, event planning, fund raising, social media, crisis communication)
6. Identify, interpret, evaluate, and apply best practices in public relations, media relations, and crisis communication (combining traditional and new media) for maintaining mutually beneficial relationships between organizations and publics both routinely and in times of crisis.

Major Requirements

Complete the following for your major:

Three credits from the following media courses:

Three credits from the following interpersonal communication courses:

Three credits from the following major writing courses:

One of the following options, must be taken for letter grade (1-3):

Nine credits from the following (with a minimum of 6 credits from COMM courses):

QuEST Requirements