MRKT 362 Social Media Marketing

This course explores the evolving influence of social media in marketing, organizations, and society. Students examine how traditional marketing strategies often fail with social media empowered consumers. Through theory, practice, and case studies students identify a strategic process for integrating social media into marketing and other business operations. Specific strategies for monitoring and engaging are evaluated while students investigate how to apply channels like Facebook, Twitter, LinkedIn, Instagram, and YouTube to help meeting real business objectives. A series of assignments build upon each other toward a final social media marketing plan report and presentation for a product, service, or organization.