Digital Marketing Certificate

Certificate Overview

This undergraduate Digital Marketing Certificate certifies that students who have taken these series of courses have obtained skills in an area of specialty within marketing. 

The certificate also serves as a compliment to other major programs as digital marketing is important to many fields and professions (i.e. a History, English or Education student learning how to promote history, publications or learning through digital marketing and social media).

Program Learning Outcomes

Graduates from Messiah’s Digital Marketing certificate can:

1. Students will recall, recognize, and interpret foundational content related to ACBSP accreditation.
2. Students will apply business concepts, strategies and tactics
3. Demonstrate an ability to conduct methodological secondary research into business issues.
4. Articulate how the Christian faith informs one’s work life, career, and daily business practices.
5. Students will apply key marketing strategies and tactics in the changing real-world environment, demonstrating a skilled understanding of marketing’s impact on organizations, consumers, and society.
6. Students will demonstrate knowledge of the systems, processes and career roles for analyzing marketing challenges and opportunities.

Certificate Requirements (12 credits)

Complete the following for your certificate: