COMM 426 Strategic Public Relations Campaigns

Upper-level public relations majors participate in hands-on experiential learning through developing a strategic public relations campaign, start to finish, for a non-profit client. Students conduct research, create action plans, develop communication materials, and write evaluation plans to reach client goals, culminating in a final client presentation and extensive portfolio of work. The course is also open to other majors who have completed significant coursework in the public relations sequence.