Digital Marketing Certificate

Program Overview

The digital marketing certificate prepares students for work in social media marketing, search engine optimization, content marketing, digital advertising, analytics and more, plus the value of personal branding and online reputation management.

Learning Objectives

Students who complete Messiah’s digital marketing certificate demonstrate the ability to:

1. Recall, recognize, and interpret foundational content related to ACBSP accreditation Common Professional Component—disciplinary areas in which all business majors need to be proficient regardless of their major including Marketing, Finance, Accounting, Management, Law, Economics, Ethics, Information Systems, Global, Quantitative and Integrative
2. Apply business concepts, strategies and tactics
3. Demonstrate knowledge of the systems, processes and career roles for analyzing marketing challenges and opportunities
4. Conduct methodological secondary research into business issues
5. Apply key marketing strategies and tactics in the changing real-world environment, demonstrating a skilled understanding of marketing’s impact on organizations, consumers, and society
6. Articulate how the Christian faith informs one’s work life, career, and daily business practices

Certificate Requirements

Complete the following for the certificate:

(12 credits)