Digital Marketing Certificate

Program Overview

This online certificate is no longer enrolling new students as of Fall 2023.

Learning Objectives

Students who complete Messiah’s digital marketing certificate demonstrate the ability to:

  1. Recall, recognize, and interpret foundational content related to ACBSP accreditation Common Professional Component—disciplinary areas in which all business majors need to be proficient regardless of their major including Marketing, Finance, Accounting, Management, Law, Economics, Ethics, Information Systems, Global, Quantitative and Integrative
  2. Apply business concepts, strategies and tactics
  3. Demonstrate knowledge of the systems, processes and career roles for analyzing marketing challenges and opportunities
  4. Conduct methodological secondary research into business issues
  5. Apply key marketing strategies and tactics in the changing real-world environment, demonstrating a skilled understanding of marketing’s impact on organizations, consumers, and society
  6. Articulate how the Christian faith informs one’s work life, career, and daily business practices

Certificate Requirements

Complete the following for the certificate:

(12 credits)

MRKT 130Marketing Principles

3
MRKT 337Integrated Marketing Communications

3
MRKT 362Social Media Marketing

3
MRKT 364Digital Marketing

3

Notes: MRKT 362 prerequisite is MRKT 130. Upon approval, students may opt for MRKT 540 Social Media Strategy. MRKT 364 prerequisite is MRKT 130. Upon approval, students may opt for MRKT 530: Digital Marketing Strategy.