ART 337 Graphic Design and Professional Practice

This course explores design projects that reflect 'real-world' professional practices found in design studios, agencies, in-house design departments, and publishing houses. Students will gain experience in prime design projects such as corporate identity and branding design, advertising design, and editorial design. These practices will be considered within the context of client and user-based communication objectives. Students will learn the preparation of digital files for commercial printing and mass production, design presentation skills, consider portfolio development options, and create self-promotional materials for career and vocational advancement.